Around the world with crush
Campaign launch, January 2012

You always want to look cool – be it today while you're chilling at the beach or tomorrow when you're being athletic and climbing a mountain. With crush spectacles this is never a problem – the trendy temple design and first-rate materials are a perfect combination for young and active people. That's why the current crush campaign is geared to young trendsetters seeking to discover the world of their own accord. The attractive images bring about the urge to travel far and enjoy the feeling of absolute freedom.

crush – let the adventure begin
Campaign launch, May 2011

Ideal for backpackers, travellers, and all girls and boys who live life actively and with self-confidence: crush glasses with an iconic, vintage style. The material: first-rate processed acetate. The look: absolutely on trend. The visual elements of the current campaign reflect young people's spirit of adventure. The themes are geared towards casual globetrotters for whom the trendy retro glasses are the perfect accessory.

crush sun: enjoy every ray of sunshine
Campaign launch, August 2010

Get that pure summer feeling with crush sun. The current campaign with various attractive motifs perfectly conveys the ease with which young people take the chance to enjoy every summer day and let their hair down at cool beach parties. And having the right sunglasses makes it even better. crush sun is once again launching numerous new products this season. The collection is heavily influenced by the popular retro looks of the 50s, 70s and 80s.