Generation crush
campaign launch January 2013

And action! crush, the glasses for cool and active young people, are ready for any amount of entrepreneurial spirit and adventure – be it in the urban jungle or on their travels. Their design is sporty and cool, and the highest levels of technical functionality ensures a winning formula. Incredible combinations of materials linked to fashionable colours are popular with wearers of the trendy crush glasses in any situation. The use of unique Flex technology in TITANflex^® glasses makes them particularly light at the same time as providing fantastic flexibility and superb resilience. And on top of that, some of the crush frames use the new "easy temple shortening system" making it significantly easier for opticians to shorten the temples and adjust the glasses to the correct fit. Making them simply perfect: the unbeatable crush formula for that satisfying feeling.

Generation crush
campaign launch May 2012

Get together to do something with friends, celebrate together, chill with them, go out into the world or into the club: crush does it all - and styles are always cool with crush. The new campaign captures the lifestyle of the crush generation and reflects it in appealing visuals. The new crush eyewear is just as appealing: casual design with transparent looks, fashionable rubber inlays on the temples, great fit in four trendy colours. And that crush only ever uses the best materials goes without saying..

Around the world with crush
Campaign launch, January 2012

You always want to look cool – be it today while you're chilling at the beach or tomorrow when you're being athletic and climbing a mountain. With crush spectacles this is never a problem – the trendy temple design and first-rate materials are a perfect combination for young and active people. That's why the current crush campaign is geared to young trendsetters seeking to discover the world of their own accord. The attractive images bring about the urge to travel far and enjoy the feeling of absolute freedom.

crush – let the adventure begin
Campaign launch, May 2011

Ideal for backpackers, travellers, and all girls and boys who live life actively and with self-confidence: crush glasses with an iconic, vintage style. The material: first-rate processed acetate. The look: absolutely on trend. The visual elements of the current campaign reflect young people's spirit of adventure. The themes are geared towards casual globetrotters for whom the trendy retro glasses are the perfect accessory.

crush sun: enjoy every ray of sunshine
Campaign launch, August 2010

Get that pure summer feeling with crush sun. The current campaign with various attractive motifs perfectly conveys the ease with which young people take the chance to enjoy every summer day and let their hair down at cool beach parties. And having the right sunglasses makes it even better. crush sun is once again launching numerous new products this season. The collection is heavily influenced by the popular retro looks of the 50s, 70s and 80s.