kampagne 1-2013

Designed to perform: TITANflex® since 25 years

Modern design and sophisticated technology. TITANflex® is starting 2013, its anniversary year, with exceptional models and a new campaign.

For 25 years, TITANflex® has been impressing confident glasses wearers with extremely flexible and high-quality frames made from a titanium-based shape-memory alloy. Experience, knowledge and design excellence have brought TITANflex® to the top of the optics industry. The original product from Eschenbach is unlike any other pair of glasses - it is made from the best-quality materials with first-rate processing and a wide variety of designs.

It is the overall performance of a TITANflex® that makes it so distinctive and alluring. From the very beginning, intensive technical research has been carried out for the brand to facilitate the continuous development of new processing methods, intelligent solutions and material combinations that work in synergy. The principal goal of every stage of development is to further optimise the comfort of the glasses through minimal weight, a perfect fit and the highest level of durability. But the subject of design is also becoming more and more central. Form follows function: Advances in technology continually facilitate new design concepts that are unique as a result of innovation.

Every TITANflex® is the result of intensive development work using the latest knowledge and design ideas. And, not least, the glasses enhance the unique, distinctive appearance of their wearer. Therefore, "TITANflex® – designed to perform" is the slogan with which the successful brand will accompany their charismatic wearers throughout 2013, the anniversary year, and into a promising future.