Humphrey’s Eyewear – positively different!

„The world is changing. And with it the people. Life is changing. As is peoples’ attitude to lots of things. Humphrey’s has changed. For precisely that reason.“ That was how Eschenbach Optik explained the relaunch of Humphrey‘s eyewear. A complete revamp, from brand language through to visual imagery.

The new slogan „positively different“ and the ‚V‘ sign, the symbol of victory, represent the optimism of the „Humphrey‘s generation“. Young people aren’t phased by anything. They do their own thing, live their lives and make decisions with complete self-confidence. They don‘t need any role models, they themselves are the stars of their own lives.

And that‘s not mere conjecture. These findings are based on an extensive market research study, used to identify Humphrey‘s target group. What are their needs, and what do they willingly go without? The answers can be found in the new campaign and the new models: Plain and simple, from the cat eye - to virtually square or oval and retro. A self-confident nerd look with a trendy twotone look. Temple designs from python and zebra stripes to striking stripes and checks. And then gaudy bright colours as far as the eye can see.

These hot newcomers exude sheer zest for life: The relaunch will be accompanied by a customer competition, which endorses traditional opticians as our commercial partners, and – how could it be otherwise?! – is geared towards Humphrey‘s typical customer.

Our hot tip: make sure you take a look at the marvellous new world of Humphrey‘s eyewear.